Generations of Experience

Our Story

Our company’s founder, Kelly Paine (KP), has over 25 years experience in and around all things redwood. He’s worked all positions from choke-setter to mill owner today. In 2012, KP opened his first redwood mill in Garberville, California – KP’s Custom Milled Redwood. For a while he was a one man show that focused on selling small, specialty redwood orders through out southern Humboldt County. Today, that same mill has grown to be a ten person operation sawing and selling a wide variety of redwood dimensions and grades through out Northern and Central California.

In 2020, KP & wife/co-owner, Gina Paine, had the dream to expand their business to Sonoma County with the mission to make affordable, sustainable redwood more accessible to residents of the North Bay Area. With the help of oldest son Levi Paine and daughter in law Caitlin Paine, KP & Sons Custom Redwood opened warehouse doors April 1st, 2021. 

After a successful 3 years at the warehouse in Santa Rosa, once our lease was up, we decided to use the opportunity to move way from being a retail store and move toward being a custom order, online-only business. The decision was not made lightly because our time in Santa Rosa was loved, we met some incredible people, and learned a lot along the way. Our hope is to continue our mission of bringing sustainable, affordable redwood to the folks of Sonoma and surrounding Counties. Today, KP & Sons can be reached via phone, email or text for all order inquiries.

Our Commitment to Sustainability

The Forest Practice Act, enacted in 1973, ensures that logging is done in a manner that will preserve and protect our fish, wildlife, forests and streams. The State Board of Forestry and Fire Protection enforces additional rules that protect these resources and Cal Fire ensures that private landowners abide by these laws when harvesting trees. Loggers are required to follow an approved Timber Harvesting Plan (THP) which is a set of environmental review documents that are submitted by landowners to Cal Fire outlining what timber they have selected, how it will be harvested and the precautionary steps that will be taken to prevent damage to the surrounding forest. THP’s are prepared by Registered Professional Foresters (RPF) who are licensed to prepare these comprehensive, detailed plans. Cal Fire will follow up on approved THP’s through site inspections and has the power to shut down whole operations and fine RPF’s, Licensed Timber Operators (LTO’s), and landowners.

KP & Gina purchase logs from various local harvesting plans and frequently from Usal Redwood Forest Company. Usal’s mission is, “To acquire, protect, restore and manage Redwood Forest Foundation’s forestlands and other related resources in the Redwood Region for the long-term benefit of the communities located there”. Choosing to purchase logs from Usal is just one more step KP & Gina take to ensure that the redwood they mill and sell comes from a source that has the same environmental awareness and goals that they do.

KP & Gina’s careful consideration of their environmental impact and their mission to make redwood a sustainable resource has received attention from the Institute for Sustainable Forestry (ISF) who conducted a tour of their mill in June of 2021. ISF was formed in 1991 to promote sustainable forest management that ultimately contributes to the long-term ecological, economic, and social well-being of forest based communities in the Pacific Northwest. It was a huge honor to have them showcase the mill as an example of what sustainable logging and milling can look like.

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